Behind the Headlines with…Brian Brokowski

My ideal day is…one in which I’ve made a positive impact on my colleagues, my clients and most importantly, my family.

What made me want to get into PR was… Growing up I was always infatuated with the news, current events and learning about the bigger world around me. By second grade I was a loyal viewer of the evening news. A career in PR allowed me to pursue this passion for learning and being on the cutting edge of what’s going on 'right now.'

My colleagues would say I’m…steady. I never let the high’s get to high or the low’s get too low. This comes in handy when you’re dealing with the crisis of the day.

The PR figure I most admire is…Steve Jobs. A master at shaping a story, building a brand and inspiring his most important audiences.

I always thought I’d be…the next great left fielder for the Boston Red Sox.

I’m at my best when…I’m busy. I get more accomplished, work smarter and am less distracted when there’s more on my plate.

My most prized possession is…my running shoes. I do my best, most creative thinking (and decompressing) on a long run along the San Diego coastline.

I’m a closet reader of… People magazine.

You don’t want to be around me when…I’m hungry. Or tired. Or both.

If it wasn’t for…taking risks, I wouldn’t be where I am today. Often times the greatest rewards come from the most difficult decisions…

My favorite PR moment was…the grand opening of Petco Park – home of the San Diego Padres. The opportunity to combine my profession with my personal passion was a dream come true.

My relationship with journalists is…one of respect. I originally wanted to be one and have always admired the role they can play in holding a critical lens to our world.

My next vacation will be in…most likely a camping/cabin trip to somewhere in the Idaho/Montana/Wyoming region. It’s the only area of the West that we’ve yet to explore as a family.

What would you like to do more of in PR? Link our client work to more quantitative and/or qualitative research. It’s always a challenge to work within the budgets of our clients, but programs are always more effective – and benchmarks and performance metrics set — when they’re aligned with specific pre-program research.

What one thing do you want to accomplish by the end of 2014? Run a sub 3:30 marathon.

What do you hope will happen today? I make it more than halfway through my to do list!

We have an unusual name. What do you think Gorkana means? Gorkana sounds a bit like an exotic plant species, found deep in the jungles of the Amazon perhaps.

My ideal day is…one in which I’ve made a positive impact on my colleagues, my clients and most importantly, my family.

What made me want to get into PR was… Growing up I was always infatuated with the news, current events and learning about the bigger world around me. By second grade I was a loyal viewer of the evening news. A career in PR allowed me to pursue this passion for learning and being on the cutting edge of what’s going on 'right now.'

My colleagues would say I’m…steady. I never let the high’s get to high or the low’s get too low. This comes in handy when you’re dealing with the crisis of the day.

The PR figure I most admire is…Steve Jobs. A master at shaping a story, building a brand and inspiring his most important audiences.

I always thought I’d be…the next great left fielder for the Boston Red Sox.

I’m at my best when…I’m busy. I get more accomplished, work smarter and am less distracted when there’s more on my plate.

My most prized possession is…my running shoes. I do my best, most creative thinking (and decompressing) on a long run along the San Diego coastline.

I’m a closet reader of… People magazine.

You don’t want to be around me when…I’m hungry. Or tired. Or both.

If it wasn’t for…taking risks, I wouldn’t be where I am today. Often times the greatest rewards come from the most difficult decisions…

My favorite PR moment was…the grand opening of Petco Park – home of the San Diego Padres. The opportunity to combine my profession with my personal passion was a dream come true.

My relationship with journalists is…one of respect. I originally wanted to be one and have always admired the role they can play in holding a critical lens to our world.

My next vacation will be in…most likely a camping/cabin trip to somewhere in the Idaho/Montana/Wyoming region. It’s the only area of the West that we’ve yet to explore as a family.

What would you like to do more of in PR? Link our client work to more quantitative and/or qualitative research. It’s always a challenge to work within the budgets of our clients, but programs are always more effective – and benchmarks and performance metrics set — when they’re aligned with specific pre-program research.

What one thing do you want to accomplish by the end of 2014? Run a sub 3:30 marathon.

What do you hope will happen today? I make it more than halfway through my to do list!

We have an unusual name. What do you think Gorkana means? Gorkana sounds a bit like an exotic plant species, found deep in the jungles of the Amazon perhaps.

- See more at: http://gorkana.us/news/corporate-and-financial/behind-the-headlines/behind-the-headlines-with-brian-brokowski/#sthash.Pszdd9iv.dpuf

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