Behind the Headlines with…Doug Buemi

My ideal day… Usually starts on an airplane to any one of the world’s great cities.

What made me want to get into PR was... Nothing made me WANT to get into PR. I just tried it on for size a long while back and it fit.

My colleagues would say I’m... Honest, fair, fun, sometimes cranky.

Five words that describe me... intrepid, insightful, imperturbable, inspired, insane (okay…hopefully not the last one; I was running out of “i” words.

The PR figure I most admire is... Harold Burson is THE godfather, the James Brown of PR

I always thought I’d be… A colourful character living in an exotic, faraway place.

I’m at my best when… I’m laughing, coaching, teaching.

My most prized possession is… I’m looking around now; nope – we don’t need no stinking possessions. Seriously, I’ve downsized since moving to Asia. “Stuff” doesn’t interest me…although maybe I would like a new motorcycle.

I’m a closet reader of… Groovy Maps (yes there really is such a thing -- a kind of traveller’s CliffsNotes) of places I’ve never been.

You don’t want to be around me when... I’ve eaten too much kimchi?

The most interesting fact about me is... I’ll go anywhere any time for almost any reason.

If it wasn’t for… Martinis...yep!

My favorite PR moment was... Starting up a new business in China and landing my first big account there. Almost a tie: watching 30 years of a particular (to be unnamed) brand of cleaning product commercials in a single sitting and remarking to the client “now I know what hell is like.”

My relationship with journalists is... Cordial, respectful.

My next vacation will be in… Let me get out a map and a dart.

What would you like to do more of in PR? Ummm…Less PR? I’d rather take part in more profound and powerful multi-disciplinary campaigns.

What one thing do you want to accomplish by the end of 2014? I’d have to stop “living in the now” to figure that one out. So can I pass?

What do you hope will happen today? That those wacky anti-government protesters in Bangkok stop blowing those awful ear-splitting hurricane whistles.


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