My ideal day is…thinking through and then coming up with the answer to a complicated client problem. For a born problem solver like myself, this is bliss.
What made me want to get into PR was… the ability to translate narratives into true business value.
My colleagues would say I’m…naturally curious and a big thinker.
Five words that describe me are...grounded, fun, creative, dedicated and clever.
The PR figure I most admire is…Cathy O'Rourke Smith (may she rest in peace).
I always thought I’d be…a chef.
I’m at my best when…I'm creatively thinking.
My most prized possession is…my sense of humor.
I’m a closet reader of… Food & Wine.
You don’t want to be around me when…I haven’t had my first cup of tea.
The most interesting fact about me is…I have the food version of "perfect pitch". I can replicate any meal or dish after just one taste.
If it wasn’t for…sunny California I would be living on the east coast where I'm from.
My favorite PR moment was…securing my first piece of coverage for a client.
My relationship with journalists is…thoughtful. I try not to ever waste a media person's time.
My next vacation will be in… Vacation? What's that?
What would you like to do more of in PR? Blue Ocean strategy.
What one thing do you want to accomplish by the end of 2014? Marrying my better half.
What do you hope will happen today? That my colleagues reflect on the awesome work they did this week and, maybe having a cold beer to celebrate when the day is over!
We have an unusual name. What do you think Gorkana means? Ah, I already know the background story on the name GorKana, so I wouldn't want to ruin the surprise for others. But let me say this, for me Gorkana always means great insight.