First, tell us a bit about Ms. FABulous and what the blog covers.
Ms. FABulous is produced by me and a few others who have worked in fashion and design for many years. Our site is written from the voice of insiders who are sharing the stories of our favorite colleagues.
Tell us about your audience.
The website’s readership is a mix of fashion-savvy fans and professionals who work or aspire to work in the beauty, style and fashion industries. They tend to be more educated buyers who go beyond shopping for the latest trend and want to know the craft behind their favorite brands.
What initially sparked your interest in fashion and design?
I have been drawing, designing, and creating by hand as long as I can remember (a mixed blessing for my parents). I honed in on fashion in high school and graduated with a degree in fashion design from Parsons.
What kind of traffic do you get on the blog? What is most popular?
Our fashion week coverage is our most popular. We received over 345,000 impressions over the seven days of New York Fashion Week last September. Individual articles with the most traffic include interviews with legendary designers and in-depth costume explorations of different cultures.
What sort of content can PRs help you with?
I respond most quickly to opportunities to collaborate with or interview personalities that will create something unique. Projects with major designers, celebrities and charity involvement are stories I like to cover, especially if I can get an interview.
What designers, stylists, events, or products do you highlight in your blog? Have you done any notable projects with them? Are there others you’d like to review or feature?
Publishing your own blog allows you the freedom to feature your favorite people when they may not be the most popular. I have had the good fortune and opportunity to interview people I find most inspiring, like costume designer Colleen Atwood and fashion designer Byron Lars.
Some of my favorite events I have covered include Louis Vuitton’s celebration of the 40th Anniversary of the Lunar Landing. For the science nerd in me, it was a thrill to meet pioneering astronauts. Another was the Huffington Post’s Game Changer Awards to chat with the most accomplished women across many fields. For pure fun, the Barbie 50th Anniversary fashion show in 2009 was a joy. I watched a tent full of children tremble from excitement at watching high-fashion, live embodiments of their favorite doll on the runway.
Are you currently working on any other projects in addition to the Ms. FABulous blog?
A lot of the access that my writers and I get to fashion brands comes from the fact that we are actively working in the industry. In addition to writing and photography, I am a consultant in embroidery and technical design for several luxury brands. I work with smaller companies in publicity and social media.