Behind the Headlines with…MaryBeth Vrees

Published: May 27, 2014

The thing that gets me up in the morning is...knowing that we are able to tell the story of dedicated professionals working hard to improve the customer experience.

What made me want to get into PR was...being a TV news journalist. I was interviewing many smart professionals who had no idea how to position themselves or their great stories.

If I could change one thing about the industry it would be...to ensure that research is never optional.

My greatest inspiration is...knowing there are more stories out there than there is time to tell them.

The three things I demand in my colleagues...honesty, collaboration and respect.

The PR figure I most admire is...Lendel Jones, our Regional Communications Director for Atlantic City Electric and Delmarva Power. Not only does she have instincts that are spot on and the ability to sell her great ideas to executive leadership, media and elected officials, she has unwavering integrity and faith. She has done outstanding work throughout her career, always advancing the business and commands great and well-deserved respect from everyone around her.

I thought I'd always be...A television news anchor until I retired. I was a TV news anchor and loved every minute until this industry caught my attention.

The website I always check is...WCVB-TV in Boston.

I'm a closet reader of…Anne Rice and BuzzFeed.

You don't want to be around me when...I first wake up in the morning. I get up with way too much energy.

The most interesting fact about me is...that I have lived in eight states and worked in 10 -- including Alaska (twice, though I’m originally from the East Coast).

My most prized possession is…our shared PRSA Silver Anvil for turning around the “Most Hated Company in America.”

The finest moment in my career so far is...IPO day at one of the nation’s largest investor-owned water utilities. We rebranded the entire company and launched it – including a 4,500-page website and new collateral – on that day and hosted a spectacular celebration at the New York Stock Exchange.

My most embarrassing moment was...when I called a woman "Mr." during a live television interview I was conducting. I truly could not tell "he" was a "she!" Luckily (for both of us), her earpiece popped out just as I made that awful mistake and I was corrected by my co-anchor as she was putting it back in, so she never heard it.

If I won the Mega Millions I would...write books.

In five years’ time PR will be...a seamless integration of traditional and digital media with greater audience customization.

My next vacation will be in...my beloved Alaska, after 15 years of being away.

The thing that gets me up in the morning is...knowing that we are able to tell the story of dedicated professionals working hard to improve the customer experience.

What made me want to get into PR was...being a TV news journalist. I was interviewing many smart professionals who had no idea how to position themselves or their great stories.

If I could change one thing about the industry it would be...to ensure that research is never optional.

My greatest inspiration is...knowing there are more stories out there than there is time to tell them.

The three things I demand in my colleagues...honesty, collaboration and respect.

The PR figure I most admire is...Lendel Jones, our Regional Communications Director for Atlantic City Electric and Delmarva Power. Not only does she have instincts that are spot on and the ability to sell her great ideas to executive leadership, media and elected officials, she has unwavering integrity and faith. She has done outstanding work throughout her career, always advancing the business and commands great and well-deserved respect from everyone around her.

I thought I'd always be...A television news anchor until I retired. I was a TV news anchor and loved every minute until this industry caught my attention.

The website I always check is...WCVB-TV in Boston.

I'm a closet reader of…Anne Rice and BuzzFeed.

You don't want to be around me when...I first wake up in the morning. I get up with way too much energy.

The most interesting fact about me is...that I have lived in eight states and worked in 10 -- including Alaska (twice, though I’m originally from the East Coast).

My most prized possession is…our shared PRSA Silver Anvil for turning around the “Most Hated Company in America.”

The finest moment in my career so far is...IPO day at one of the nation’s largest investor-owned water utilities. We rebranded the entire company and launched it – including a 4,500-page website and new collateral – on that day and hosted a spectacular celebration at the New York Stock Exchange.

My most embarrassing moment was...when I called a woman "Mr." during a live television interview I was conducting. I truly could not tell "he" was a "she!" Luckily (for both of us), her earpiece popped out just as I made that awful mistake and I was corrected by my co-anchor as she was putting it back in, so she never heard it.

If I won the Mega Millions I would...write books.

In five years’ time PR will be...a seamless integration of traditional and digital media with greater audience customization.

My next vacation will be in...my beloved Alaska, after 15 years of being away.

- See more at: http://www.gorkana.us/news/all/gorkana-meets/behind-the-headlines-with-marybeth-vrees/#sthash.pF7Ibhwx.dpuf

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