Gorkana Meets…Adam Groffman

Published: Apr 07, 2014

Tell us a bit about your blog, Travels of Adam, and what it covers, starting with your trip to Reykjavik in 2009. What inspired you to quit your job and travel the world?

In 2009, I’d just returned from a weekend trip to Reykjavik, Iceland, and came home more motivated than ever to travel and live abroad. I visited Iceland while living in Boston, MA, and because of my job commitments, I could only visit for a three-day weekend. Leaving Iceland to come home and go straight to work, I couldn’t help but think there must be a way to travel more and travel farther. Soon after that trip, I started my blog and writing about my dreams to travel around the world. I started saving my money, and nine months later, I was out the door and into the world.

As I’ve been blogging for the past 4 years, my site, TRAVELSOFADAM.com, has taken on a few different designs and styles. I try to publish two posts a week. I write about city trips and destination guides, gay-friendly tourism, art, design, culture, and cool or alternative things to do.

Tell us about your blog’s audience. What sort of traffic do you get? What posts and stories have been most popular?

My blog gets over 80,000 views per month, with traffic from over 150 countries. Because I now live in Berlin, Germany (and because Berlin is the coolest city in the world!), a lot of readers are interested in my Berlin travel stories. I have posts on my favorite places to see as well as ones on just really cool art projects in Berlin.

Your blog is consistently rated one of the top travel blogs on the internet. How did you establish yourself and your blog internationally?

I’ve taken my blog seriously from the beginning, but at the same time, I do try not to be so serious. I started my blog just as most bloggers do: it was for me, my friends, and my family. I also was a bit selfish, starting it to learn new skills and to practice what I already knew about writing, marketing, and publishing. As a skilled online marketer, I do take marketing quite seriously. I credit much of the blogs success to my authenticity and my likeability. Blogging and social media are my passion, and I think—and hope—that it shows.

On your blog you talk about “traveling like a hipster.” What does being a hipster mean to you? What are some of your favorite ways to “travel like a hipster”?

For me, traveling like a hipster is a fun way to express how I travel. I travel for many reasons, but to me, traveling is as much about seeing new places as it is about learning and experiencing new things. I like to travel with an open mind, ready to take on new challenges and meet new people. To me, that’s what travel is all about.

Of course, there are some other parts of being a hipster tourist: finding cool live music venues, independent art galleries, dressing with a bit of style. I always like to travel as I am. At home in Berlin, I go out in skinny jeans and wear my favorite watch. And I do the same, within reason, when I’m traveling to another destination.

What have been your favorite destinations or most memorable travel experiences? What are some of the notable blog projects you’ve done with your travels?

One of the favorite blog projects I did was a trip I planned, organized and promoted all myself to Tel Aviv during their gay pride celebration. Though I briefly lived in Tel Aviv in 2010 while volunteering at an Israeli-Palestinian peace organization, I missed their annual gay pride week. So in 2013, I made plans to revisit Israel and Palestine and planned my trip around the pride festival. I partnered with several local tourism companies — ones that I knew to be responsible. Most important for me during the promotion was to work with independent and local companies I knew I could trust. I also partnered with one of my favorite underwear companies, Andrew Christian, and I had a lot of fun promoting their products at the beach party during pride.

Tell us about some of the marketing and social media opportunities you’ve worked with. How can PRs help you with your blog’s content?

While I would definitely say my blog is PR-friendly, I also don’t push a lot of promotions or products. When a company approaches me about a new product, service, or promotion, most of the time it’s not relevant to my site; even if it is, it might not be timed well with my own publishing schedule. Because I write almost entirely about my own personal travel experiences, it can be a challenge to fit in promotions to my stories. Unlike many bloggers, though, I do enjoy receiving press information for destinations that are hot topics and interesting for either myself or my readers. Many times this won’t make it into the blog, but it can show up in my Pinterest travel boards or on my other social media.

I also try to keep my Hipster City Guides on the blog up-to-date, so any relevant information I get often helps to freshen up my guides.

You’ve been featured in publications like Vanity Fair, The Huffington Post, Condé Nast Traveller, Elle, and USA Today. How do you see external publications and social media outlets fitting in with your overall blog strategy?

For me, this is a big part of why I enjoy doing what I do. There’s nothing quite like seeing yourself featured in print when it wasn’t you who wrote the story! I use SEO quite effectively to target relevant keywords for my blog topics, and because of that, I often get requests for quotations on particular stories. I’ve also written about some rather quirky places and things to do, which many other travel sites tend to not cover, so I like to think I’m providing something extra. This helps me to stand out among the ever-growing crowd of travel bloggers.

When you’re not traveling the world or blogging, what other projects occupy your time? What do you do for fun when you’re not in transit?

Sometimes it doesn’t feel like I’ve got a free moment because I spend so much time doing the things that I love. Recently, though, I’ve started taking time away from my phone and my computer. I’ll leave my house on a Sunday without my phone, which means I step away from social media for hours at a time. Taking my eyes off the screen has been totally liberating and freed up my time to read many more books than usual.

If you could sum up everything you’ve learned from your voyages in one travel tip, what would it be?

Ask questions. I’m a curious guy, and there’s no shame in ever asking!

Tell us a bit about your blog, Travels of Adam, and what it covers, starting with your trip to Reykjavik in 2009. What inspired you to quit your job and travel the world?

In 2009, I’d just returned from a weekend trip to Reykjavik, Iceland, and came home more motivated than ever to travel and live abroad. I visited Iceland while living in Boston, MA, and because of my job commitments, I could only visit for a three-day weekend. Leaving Iceland to come home and go straight to work, I couldn’t help but think there must be a way to travel more and travel farther. Soon after that trip, I started my blog and writing about my dreams to travel around the world. I started saving my money, and nine months later, I was out the door and into the world.

As I’ve been blogging for the past 4 years, my site, TRAVELSOFADAM.com, has taken on a few different designs and styles. I try to publish two posts a week. I write about city trips and destination guides, gay-friendly tourism, art, design, culture, and cool or alternative things to do.

Tell us about your blog’s audience. What sort of traffic do you get? What posts and stories have been most popular?

My blog gets over 80,000 views per month, with traffic from over 150 countries. Because I now live in Berlin, Germany (and because Berlin is the coolest city in the world!), a lot of readers are interested in my Berlin travel stories. I have posts on my favorite places to see as well as ones on just really cool art projects in Berlin.

Your blog is consistently rated one of the top travel blogs on the internet. How did you establish yourself and your blog internationally?

I’ve taken my blog seriously from the beginning, but at the same time, I do try not to be so serious. I started my blog just as most bloggers do: it was for me, my friends, and my family. I also was a bit selfish, starting it to learn new skills and to practice what I already knew about writing, marketing, and publishing. As a skilled online marketer, I do take marketing quite seriously. I credit much of the blogs success to my authenticity and my likeability. Blogging and social media are my passion, and I think—and hope—that it shows.

On your blog you talk about “traveling like a hipster.” What does being a hipster mean to you? What are some of your favorite ways to “travel like a hipster”?

For me, traveling like a hipster is a fun way to express how I travel. I travel for many reasons, but to me, traveling is as much about seeing new places as it is about learning and experiencing new things. I like to travel with an open mind, ready to take on new challenges and meet new people. To me, that’s what travel is all about.

Of course, there are some other parts of being a hipster tourist: finding cool live music venues, independent art galleries, dressing with a bit of style. I always like to travel as I am. At home in Berlin, I go out in skinny jeans and wear my favorite watch. And I do the same, within reason, when I’m traveling to another destination.

What have been your favorite destinations or most memorable travel experiences? What are some of the notable blog projects you’ve done with your travels?

One of the favorite blog projects I did was a trip I planned, organized and promoted all myself to Tel Aviv during their gay pride celebration. Though I briefly lived in Tel Aviv in 2010 while volunteering at an Israeli-Palestinian peace organization, I missed their annual gay pride week. So in 2013, I made plans to revisit Israel and Palestine and planned my trip around the pride festival. I partnered with several local tourism companies — ones that I knew to be responsible. Most important for me during the promotion was to work with independent and local companies I knew I could trust. I also partnered with one of my favorite underwear companies, Andrew Christian, and I had a lot of fun promoting their products at the beach party during pride.

Tell us about some of the marketing and social media opportunities you’ve worked with. How can PRs help you with your blog’s content?

While I would definitely say my blog is PR-friendly, I also don’t push a lot of promotions or products. When a company approaches me about a new product, service, or promotion, most of the time it’s not relevant to my site; even if it is, it might not be timed well with my own publishing schedule. Because I write almost entirely about my own personal travel experiences, it can be a challenge to fit in promotions to my stories. Unlike many bloggers, though, I do enjoy receiving press information for destinations that are hot topics and interesting for either myself or my readers. Many times this won’t make it into the blog, but it can show up in my Pinterest travel boards or on my other social media.

I also try to keep my Hipster City Guides on the blog up-to-date, so any relevant information I get often helps to freshen up my guides.

You’ve been featured in publications like Vanity Fair, The Huffington Post, Condé Nast Traveller, Elle, and USA Today. How do you see external publications and social media outlets fitting in with your overall blog strategy?

For me, this is a big part of why I enjoy doing what I do. There’s nothing quite like seeing yourself featured in print when it wasn’t you who wrote the story! I use SEO quite effectively to target relevant keywords for my blog topics, and because of that, I often get requests for quotations on particular stories. I’ve also written about some rather quirky places and things to do, which many other travel sites tend to not cover, so I like to think I’m providing something extra. This helps me to stand out among the ever-growing crowd of travel bloggers.

When you’re not traveling the world or blogging, what other projects occupy your time? What do you do for fun when you’re not in transit?

Sometimes it doesn’t feel like I’ve got a free moment because I spend so much time doing the things that I love. Recently, though, I’ve started taking time away from my phone and my computer. I’ll leave my house on a Sunday without my phone, which means I step away from social media for hours at a time. Taking my eyes off the screen has been totally liberating and freed up my time to read many more books than usual.

If you could sum up everything you’ve learned from your voyages in one travel tip, what would it be?

Ask questions. I’m a curious guy, and there’s no shame in ever asking!

- See more at: http://www.gorkana.us/news/consumer/gorkana-meets/gorkana-meets-adam-groffman/#sthash.Mf1CXCKR.dpuf

Tell us a bit about your blog, Travels of Adam, and what it covers, starting with your trip to Reykjavik in 2009. What inspired you to quit your job and travel the world?

In 2009, I’d just returned from a weekend trip to Reykjavik, Iceland, and came home more motivated than ever to travel and live abroad. I visited Iceland while living in Boston, MA, and because of my job commitments, I could only visit for a three-day weekend. Leaving Iceland to come home and go straight to work, I couldn’t help but think there must be a way to travel more and travel farther. Soon after that trip, I started my blog and writing about my dreams to travel around the world. I started saving my money, and nine months later, I was out the door and into the world.

As I’ve been blogging for the past 4 years, my site, TRAVELSOFADAM.com, has taken on a few different designs and styles. I try to publish two posts a week. I write about city trips and destination guides, gay-friendly tourism, art, design, culture, and cool or alternative things to do.

Tell us about your blog’s audience. What sort of traffic do you get? What posts and stories have been most popular?

My blog gets over 80,000 views per month, with traffic from over 150 countries. Because I now live in Berlin, Germany (and because Berlin is the coolest city in the world!), a lot of readers are interested in my Berlin travel stories. I have posts on my favorite places to see as well as ones on just really cool art projects in Berlin.

Your blog is consistently rated one of the top travel blogs on the internet. How did you establish yourself and your blog internationally?

I’ve taken my blog seriously from the beginning, but at the same time, I do try not to be so serious. I started my blog just as most bloggers do: it was for me, my friends, and my family. I also was a bit selfish, starting it to learn new skills and to practice what I already knew about writing, marketing, and publishing. As a skilled online marketer, I do take marketing quite seriously. I credit much of the blogs success to my authenticity and my likeability. Blogging and social media are my passion, and I think—and hope—that it shows.

On your blog you talk about “traveling like a hipster.” What does being a hipster mean to you? What are some of your favorite ways to “travel like a hipster”?

For me, traveling like a hipster is a fun way to express how I travel. I travel for many reasons, but to me, traveling is as much about seeing new places as it is about learning and experiencing new things. I like to travel with an open mind, ready to take on new challenges and meet new people. To me, that’s what travel is all about.

Of course, there are some other parts of being a hipster tourist: finding cool live music venues, independent art galleries, dressing with a bit of style. I always like to travel as I am. At home in Berlin, I go out in skinny jeans and wear my favorite watch. And I do the same, within reason, when I’m traveling to another destination.

What have been your favorite destinations or most memorable travel experiences? What are some of the notable blog projects you’ve done with your travels?

One of the favorite blog projects I did was a trip I planned, organized and promoted all myself to Tel Aviv during their gay pride celebration. Though I briefly lived in Tel Aviv in 2010 while volunteering at an Israeli-Palestinian peace organization, I missed their annual gay pride week. So in 2013, I made plans to revisit Israel and Palestine and planned my trip around the pride festival. I partnered with several local tourism companies — ones that I knew to be responsible. Most important for me during the promotion was to work with independent and local companies I knew I could trust. I also partnered with one of my favorite underwear companies, Andrew Christian, and I had a lot of fun promoting their products at the beach party during pride.

Tell us about some of the marketing and social media opportunities you’ve worked with. How can PRs help you with your blog’s content?

While I would definitely say my blog is PR-friendly, I also don’t push a lot of promotions or products. When a company approaches me about a new product, service, or promotion, most of the time it’s not relevant to my site; even if it is, it might not be timed well with my own publishing schedule. Because I write almost entirely about my own personal travel experiences, it can be a challenge to fit in promotions to my stories. Unlike many bloggers, though, I do enjoy receiving press information for destinations that are hot topics and interesting for either myself or my readers. Many times this won’t make it into the blog, but it can show up in my Pinterest travel boards or on my other social media.

I also try to keep my Hipster City Guides on the blog up-to-date, so any relevant information I get often helps to freshen up my guides.

You’ve been featured in publications like Vanity Fair, The Huffington Post, Condé Nast Traveller, Elle, and USA Today. How do you see external publications and social media outlets fitting in with your overall blog strategy?

For me, this is a big part of why I enjoy doing what I do. There’s nothing quite like seeing yourself featured in print when it wasn’t you who wrote the story! I use SEO quite effectively to target relevant keywords for my blog topics, and because of that, I often get requests for quotations on particular stories. I’ve also written about some rather quirky places and things to do, which many other travel sites tend to not cover, so I like to think I’m providing something extra. This helps me to stand out among the ever-growing crowd of travel bloggers.

When you’re not traveling the world or blogging, what other projects occupy your time? What do you do for fun when you’re not in transit?

Sometimes it doesn’t feel like I’ve got a free moment because I spend so much time doing the things that I love. Recently, though, I’ve started taking time away from my phone and my computer. I’ll leave my house on a Sunday without my phone, which means I step away from social media for hours at a time. Taking my eyes off the screen has been totally liberating and freed up my time to read many more books than usual.

If you could sum up everything you’ve learned from your voyages in one travel tip, what would it be?

Ask questions. I’m a curious guy, and there’s no shame in ever asking!

- See more at: http://www.gorkana.us/news/consumer/gorkana-meets/gorkana-meets-adam-groffman/#sthash.Mf1CXCKR.dpuf

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