Express Newspapers, Paid Social Media Manager - Maternity Cover

Jan 30, 2018
Feb 28, 2018
Paid Social Media Manager
Job Type
Full Time


MARCH 2018


  • Run ad campaigns across Facebook and Instagram using Facebook’s Power Editor and Business Editor interface
  • Manage paid social budgets
  • Source clickable and newsworthy content for social media channels, to use for paid social
  • Maximise use of social dashboards and listening tools
  • Understand, analyse and report on the effectiveness and impact of any social media activity, being able to identify key metrics and translate into actionable insight
  • Spot social media trends and opportunities for improvement using analytical tools
  • Monitor, analyse and react to live social analytics - including CPC, reach, engagements – and report back to wider business when necessary 
  • Work according to set KPIs to drive and measure the success of social media campaigns and 2018 strategy
  • Work with wider sales teams to answer client and agency briefs. This will involve using Photoshop to create mockup posts and advise on best formats to use, depending on campaign objective. Eg. A brief from Vodafone wanting to create a UGC campaign might be best on Instagram, while a brief from a beauty brand wanting to drive traffic to their online shop would be more suited to Facebook


  • Experience of paid social, esp. Facebook Ads
  • Competent in Excel, Google Analytics, Adobe Photoshop, FB Power Editor 
  • Digital journalism background
  • Confidence within a sales environment 
  • Qualifications: Degree level 
  • Good knowledge of developments in the ever-changing social media advertising landscape
  • Awareness of social media best practice and ability to translate these into the business needs
  • A thorough understanding of our brands’ content, and the associated demographics
  • An excellent knowledge of all social networks and the benefits of using each
  • Experience with social tools such as Hootsuite preferred 

How to apply:

If you are interested in this position please e-mail your CV with a covering letter by completing the application form below.

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